PR Advice for the Pentagon

The Pentagon just hired an ABC reporter to serve as spokesman to get better PR. To wit:

[Geoff] Morrell, 38, will become a familiar face of the administration on television and the Web. The official said that a working journalist was chosen by Defense Secretary Robert M. Gates in an effort to improve press relations at a time when the administration is under pressure to show progress in Iraq.

Ummm...here's a novel idea for improving press relations:

Actually achieve progress in Iraq. Stop torturing people. Respect human rights. I guarantee you'll get better press if you'd do any one of those three things.